THE FIRST BASE STORY

THE ULTIMATE SPORTS LIFESTYLE BRAND

LIVING AND WORKING IN BONDI IN LATE 2013, FOUNDER AND DESIGNER ALISON COTTON, DECIDED TO CREATE SOMETHING THAT WAS ULTIMATELY ABOUT GETTING DOWN TO THE BONES, ABOUT STRIPPING AWAY ALL OF THE THINGS IN LIFE THAT SEEMED UNNECESSARY AND TRULY GETTING BACK TO BASICS.

THE IDEA WAS TO TAKE HER LOVE OF SURF AND SPORTS CULTURE AND DEVELOP SOMETHING THAT WAS CLEAN, SIMPLE AND ULTIMATELY ICONIC, JUST LIKE BONDI BEACH.

TRUE. UNDERSTATED. SLICK.

THAT CLASSIC WHITE TEE THAT GOES WITH EVERYTHING, THOSE LEGGINGS THAT KEEP EVERYTHING WHERE YOU WANT IT AND THAT HOODIE TO TAKE YOU FROM YOUR WORKOUT TO BRUNCH.

AND JUST LIKE THAT, FIRST BASE WAS BORN.
THE ULTIMATE SPORTS LIFESTYLE BRAND.

FIRST BASE WILL TAKE YOU WHEREVER YOU NEED TO GO. THE GYM, THE BAR, AND EVERYWHERE IN BETWEEN.

OUR GIRL IS A LOVER AND A FIGHTER. A SPIRITED ADVENTURER.

A BOARD RIDER ON LAND AND SEA. OUTRAGEOUSLY INAPPROPRIATE. YOU MEET HER ONCE AND NEVER FORGET HER. FIND HER AT THE BEACH, HIKING THE COAST OR SWEATING IT OUT IN A YOGA ROOM. SHE IS SERIOUS ABOUT HEALTH AND WELLNESS AND MAYBE EVEN MORE SERIOUS ABOUT TEQUILA ON THE ROCKS.

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