#ITSCOOLTOBEKIND

FIRST BASE SUSTAINABLE PRACTICES

WE ARE AWARE THAT THERE IS AN ENVIRONMENTAL COST FOR US TO TRADE AS
A BUSINESS, SO WE ARE ACTIVELY MOVING TOWARDS SUSTAINABILITY
IN BOTH LARGE AND SMALL ASPECTS OF OUR COMPANY.

AT FIRST BASE, WE AIM TO CONSISTENTLY REDUCE AND HOPEFULLY ONE
DAY, ELIMINATE THAT ENVIRONMENT COST. WE AREN’T SAYING
WE ARE PERFECT, BUT WE ARE SAYING THAT WE CARE AND
ARE CONSTANTLY IMPLEMENTING NEW WAYS OF WORKING TO
LESSEN OUR GLOBAL ENVIRONMENTAL IMPACT AND ACTUALLY GIVE BACK.

HOW? LET US TELL YOU.

‘IT’S ALL THE LITTLE THINGS WE CAN DO AS INDIVIDUALS AND TEAMS THAT WILL ADD UP TO SOMETHING BIG.’

IN THE STUDIO

OUR FIRST STEP TO MOVING TOWARDS SUSTAINABILITY HAS BEEN TO EVALUATE OUR STUDIO PRACTICES AND LOOK AT WHERE WE CAN DO BETTER. IT’S ALL THE LITTLE THINGS WE CAN DO AS INDIVIDUALS AND TEAMS THAT WILL ADD UP TO SOMETHING BIG.

WE RECYCLE OUR INK CARTRIDGES, USE ONLY RECYCLED PAPER PRODUCTS, USE ECO FRIENDLY CLEANING PRODUCTS, LIMIT THE USE OF AIRCONDITIONING AND HEATING UNITS, TURN OFF OUR APPLIANCES AT THE POWER POINT EACH NIGHT AND HAVE DEDICATED RECYCLING BINS FOR PAPER, PLASTIC AND GLASS. WE FIGURE THAT IF YOU MULTIPLY THESE SMALL ACTS BY 365 DAYS A YEAR THERE’S A REAL, POSITIVE IMPACT.

OUR FABRICS

WE HAVE BEEN WORKING HARD TO MOVE OVER TO SUSTAINABLE FABRICATIONS IN OUR PERFORMANCE AND MAINLINE PRODUCT.

THE LATEST ADDITION TO OUR SUSTAINABLE FABRICS IS 100% CERTIFIED ORGANIC COTTON.

THE COTTON IS GROWN IN INDORE, INDIA AND EXPORTED IN ITS RAW FORM TO CHINA WHERE IT IS THEN SPUN INTO YARN.

IT HAS BEEN INSPECTED & ASSESSED ACCORDING TO THE GLOBAL ORGANIC TEXTILE STANDARD (GOTS) & CERTIFIED BY THE CONTROL UNION CERTIFICATIONS. SO WE KNOW IT’S BEEN DONE RIGHT.

ORGANIC COTTON IS SOMETHING WE BELIEVE IN, NOT ONLY DOES IT USE LESS WATER IN ITS GROWING PROCESS, IT ELIMINATES THE HARMFUL CHEMICALS AND TOXINS ASSOCIATED WITH REGULAR COTTON, A BENEFIT WE BELIEVE IS VALUABLE TO THE LONG TERM HEALTH OF OUR ENVIRONMENT.

OUR ORGANICS LANDED IN JAN 2017 AND CAN BE IDENTIFIED USING THE ORGANIC COTTON LOGO IN THE PRODUCT PAGES, SO KEEP AN EYE OUT.  MOVING FORWARD WE WILL BE USING ORGANIC COTTON EXCLUSIVELY FOR OUR BASIC PRODUCT. NO LOOKING BACK!

WE ARE PROUD TO TELL YOU THAT ALL OF OUR HIGH PERFORMANCE ACTIVEWEAR IS MADE FROM 78% RECYCLED FIBRES.

SO NOT ONLY WILL OUR ACTIVEWEAR DO GOOD THINGS FOR YOUR WORKOUT AND STREET CRED BUT NOW IT DOES GOOD FOR THE ENVIRONMENT TOO!

THE FABRIC WE USE IS WOVEN FROM A FIBRE CALLED ECONYL. AN INNOVATIVE FIBRE MADE WITH PRODUCTS CONTAINING NYLON THAT HAVE REACHED THE END OF THEIR DAYS. THINGS LIKE OLD FISHING NETS, WETSUITS AND INDUSTRIAL PLASTICS ARE RECYCLED TO BE TURNED BACK INTO A DURABLE YARN THAT KEEPS THE ZERO WASTE CYCLE GOING!

THIS NYLON IS THEN WOVEN WITH ELASTANE TO MAKE IT SUPER STRETCHY AND HIGH PERFORMANCE FOR ALL YOUR ACTIVEWEAR NEEDS, AND THAT’S WHERE WE COME IN WITH OUR SLICK DESIGNS… HELLOOOOO.

FIND OUT MORE ABOUT ECONYL ONLINE AT WWW.ECONYL.COM

WE ARE VERY MUCH STILL IN THE PROCESS OF SOURCING SUSTAINABLE FABRICATIONS FOR OTHER ASPECTS OF THE BRAND AND OUR GOAL IS TO BE USING RECYCLED OR CERTIFIED ORGANIC FABRICATIONS IN 80% OF OUR PRODUCTS BY THE END OF 2018.

PLANT-A-TREE PROGRAM

WE ARE ALL LEAVING A CARBON FOOTPRINT EVERYWHERE WE GO AND IN EVERYTHING WE DO, BUT WE CAN HELP TO LIMIT AND EVEN START TO REDUCE THIS FOOTPRINT NOW THOUGH A NUMBER OF AVAILABLE CHANNELS. AS A RESULT OF THIS, WE HAVE TEAMED UP WITH CARBON NEUTRAL AUSTRALIA TO BRING OUR PLANT-A-TREE PROGRAM TO LIFE!

SO NOW, EVERY TIME YOU SHOP WITH US ONLINE YOU HAVE THE OPTION TO CONTRIBUTE TOWARDS PLANTING A TREE TO ASSIST IN OUR EFFORTS TO HELP COMBAT GLOBAL WARMING.

IT COSTS $3.03 TO PLANT A TREE, SO EVERY TIME YOU CHOSE THE PLANT A TREE OPTION
WE WILL MATCH WHAT YOU CONTRIBUTE SO WE CAN DOUBLE THE NUMBER OF TREES THAT WILL BE PLANTED.
IT’S THAT SIMPLE. KEEP TRACK OF HOW MANY TREES WE HAVE PLANTED WITH OUR TREE COUNTER AT THE BOTTOM OF THE WEBSITE!

THE TREES WE PLANT ARE RIGHT HERE IN AUSTRALIA (WEST OZ TO BE PRECISE) AND THEY COME WITH A 100 YEAR BAN ON DEFORESTATION. SO YOU CAN REST EASY KNOWING THEY ARE GONNA BE THERE FOR GENERATIONS TO COME.

WHY PLANT TREE’S? YOU ASK? WELL. THERE’S A FEW REASONS…

TO BEGING WITH, TREES = OXYGEN = LIFE. SO THAT’S NOT BAD. AND THEN YOU GET THE OTHER BENEFITS LIKE REESTABLISHING BIODIVERSITY IN ABUSED LAND, COMBATTING WIND AND WATER EROSION, HELPING PROVIDE LOCAL EMPLOYMENT AND SUPPORTING LOCAL BUSINESSES. IT’S ALL IN A DAYS WORK (OR IN THE CLICK OF A BUTTON FOR YOU!)

IF YOU’D LIKE TO FIND OUT MORE ABOUT CARBON NEUTRAL PTY LTD AND THE TREE PLANTING SCHEME WE USE, AS WELL AS READ UP ON THE POSITIVE EFFECTS OF REFORESTATION IN THE ENVIRONMENT YOU CAN DO SO HERE: WWW.CARBONNEUTRAL.COM.AU

TREES PLANTED TO DATE

OUR BIO DEGRADABLE PACKING

SOLVING THE PACKAGING ISSUE FOR US HAS BEEN A BIG ONE BECAUSE RIGHT FROM THE GET GO, WE HAVE BEEN RECEIVING ALL OUR GOODS INDIVIDUALLY PACKED IN PLASTIC POLY BAGS FROM OUR FACTORIES. THAT’S THOUSANDS OF BAGS A YEAR THAT ULTIMATELY WILL BE THROWN OUT AND GO INTO LANDFILL. NOT COOL.

SO WE RESEARCHED MANY OPTIONS FOR A MORE SUSTAINABLE SOLUTION, INCLUDING USING RECYCLED PLASTIC, (WHICH WE DISCOVERED ACTUALLY USES A LOT MORE WATER AND HARMFUL CHEMICALS TO PRODUCE- UMMM, YIKES) AND EVENTUALLY LANDED ON BIODEGRADABLE PLASTICS.

WE ARE STOKED TO BE ABLE TO SAY THAT ALL OUR POLY BAGS ARE NOW MADE FROM D2W BIODEGRADABLE PLASTIC, WHICH WILL DEGRADE COMPLETELY WITHIN 3-5 YEARS AND LEAVE NO HARMFUL TRACES IN THE ENVIRONMENT. YOU CAN READ MORE ABOUT D2W HERE WWW.SYMPHONYENVIRONMENTAL.COM/WHY-DEGRADABLE-3/

RECYCLED PACKAGING

THE OTHER ASPECT OF PACKAGING WE HAVE SOUGHT TO IMPROVE IS THE BAG YOUR ONLINE ORDERS ARE RECEIVED IN. WE HAVE REPLACED THESE TRADITIONAL CARD BAGS WITH RECYCLED PAPER BAGS AND WHILE WE WERE AT IT WE HAVE ALSO MOVED OVER TO RECYCLED PAPER FOR ALL OUR SWING TAGS, INVOICES, CARE CARDS AND EVEN THE STRING ON OUR SWING TAGS, SO YOU CAN LITERALLY PUT THE WHOLE THING STRAIGHT INTO YOUR RECYCLING BIN AT HOME.

ALL OF OUR RECYCLED PAPER PRODUCTS CAN BE RECYCLED AGAIN, AND WE ENCOURAGE YOU TO DO SO!

STAY TUNED!

THERE ARE SO MANY FACETS TO THE PRODUCTION OF A GARMENT AND WE ARE WORKING OUR WAY THROUGH EACH AREA TO CREATE A MORE SUSTAINABLE AND TRANSPARENT SUPPLY CHAIN.

MAKE SURE YOU CHECK BACK ON THIS PAGE TO SEE THE LATEST ADDITIONS TO OUR GOOD DECISIONS.