Living and working in Bondi in late 2013, founder, Alison Cotton, hit a crossroads of disconnect in all aspects of life.
From this period, the overwhelming desire to reconnect was the catalyst for the concept that FIRST BASE was imagined under.
Cotton decided to create something that was ultimately about getting down to the bones, about stripping away all of the things in life that seemed unnecessary and truly getting back to basics.
The idea was to take her love of surf and sports culture and build something that was clean, simple and iconic,
just like Bondi Beach.
And just like that, FIRST BASE was born.
FIRST BASE GARMENTS (TEES, BOTTOMS, DRESSES AND OUTERWEAR) ARE DESIGNED ON THE SLOUCHY SIDE
AND ARE MADE TO BE WORN OVERSIZED. WE WOULD ADVISE YOU GO DOWN A SIZE IF YOU PREFER A FITTED LOOK.
FIRST BASE ACTIVEWEAR IS TRUE TO SIZE AND ARE DESIGNED TO BE WORN TIGHT TO THE BODY.
OUR DESIGNERS AND GARMENT TECHS ENSURE THAT EVERY GARMENT CORRESPONDS TO OUR SIZING CHARTS, SO THAT YOU CAN SHOP ONLINE WITH CONFIDENCE. PLEASE TAKE A MOMENT TO MEASURE YOURSELF TO HELP SELECT THE BEST FIRST BASE SIZE FOR YOU. NO TAPE MEASURE AND NO IDEA? NO WORRIES -
DROP US AN EMAIL CUSTOMER.CARE@THISISFIRSTBASE.COM AND WE CAN TOTALLY HELP GET YOU SORTED.