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TOYOTA X FIRST BASE
Introducing our very special collab with Toyota on a sustainable interior for their all new Yaris Hybrid.
Our designer Ali and the team clocked some pretty late nights conceptualising and handcrafting the one-off interior for this project which saw Ali back on the tools ... and according to her it brought back some PTSD from her fashion school days.
Built from recycled and repurposed materials and stamped with our signature X, this interior was inspired by heritage sports cars and takes cues from our summer 2020 palette. Our motto ‘Use Less. Create More.’ was the underpinning inspiration for the concept and needless to say we are all hyped on this collab!
We made Ali answer some questions so you can get the full download... read on friends.
Introducing our very special collab with Toyota on a sustainable interior for their all new Yaris Hybrid.
Our designer Ali and the team clocked some pretty late nights conceptualising and handcrafting the one-off interior for this project which saw Ali back on the tools ... and according to her it brought back some PTSD from her fashion school days.
Built from recycled and repurposed materials and stamped with our signature X, this interior was inspired by heritage sports cars and takes cues from our summer 2020 palette. Our motto ‘Use Less. Create More.’ was the underpinning inspiration for the concept and needless to say we are all hyped on this collab!
We made Ali answer some questions so you can get the full download... read on friends.
Tell us about your one-off YarisByYou car interior that you are creating. What was your motif?
" The design comes from the cross roads of urban and eco. We took our signature branding and blended that with a desert inspired palette of sand, saffron and terracotta with a shot of red to punctuate the trims. Our key motif is a tag line that we think speaks perfectly to this collaboration 'Use Less. Create More' ".
Tell us about your one-off YarisByYou car interior that you are creating. What was your motif?
" The design comes from the cross roads of urban and eco. We took our signature branding and blended that with a desert inspired palette of sand, saffron and terracotta with a shot of red to punctuate the trims. Our key motif is a tag line that we think speaks perfectly to this collaboration 'Use Less. Create More' ".
What is the sustainable story behind this creation? What are the materials?
As an independent brand we have been working towards sustainability since 2015, and throughout this journey we have modified and recreated the ways in which we design, produce and deliver our gear to lessen our environmental impact. We use three pillars as our guideline to design and create under: Recycle, Repurpose and Restyle.
We’ve applied this same ethos to the Yaris interior.
We have used recycled nylon for the core fabrication to reimagine the seats, floor mats and trims which we have printed with our signature branding. We have then worked back into the seat covers with repurposed pre loved garments to create a patch work style effect and bring the interior to life.
My favourite portion is the hand worked detail that adds another dimension and layer to coverings.
What is the sustainable story behind this creation? What are the materials?
As an independent brand we have been working towards sustainability since 2015, and throughout this journey we have modified and recreated the ways in which we design, produce and deliver our gear to lessen our environmental impact. We use three pillars as our guideline to design and create under: Recycle, Repurpose and Restyle.
We’ve applied this same ethos to the Yaris interior.
We have used recycled nylon for the core fabrication to reimagine the seats, floor mats and trims which we have printed with our signature branding. We have then worked back into the seat covers with repurposed pre loved garments to create a patch work style effect and bring the interior to life.
My favourite portion is the hand worked detail that adds another dimension and layer to coverings.
Tell us about the creation process, how does it compare to designing an eco-fashion collection?
This was a totally new project for us so it was a fun process to take our vision and apply it in a new way. Like always, whether it is fashion or an interior we are trying to find balance within the design and colour palette and I'm super stoked on how this turned out.
Tell us about the creation process, how does it compare to designing an eco-fashion collection?
This was a totally new project for us so it was a fun process to take our vision and apply it in a new way. Like always, whether it is fashion or an interior we are trying to find balance within the design and colour palette and I'm super stoked on how this turned out.
How would you describe what you are creating?
We’ve taken inspiration from heritage sports cars and blended that with our expression of sustainability and overall design ethos of laid back cool.
How would you describe what you are creating?
We’ve taken inspiration from heritage sports cars and blended that with our expression of sustainability and overall design ethos of laid back cool.
