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We are aware that there is an environmental cost for us to trade as a business, and since 2015 we have been actively moving towards sustainability in both big and small aspects of the brand.
At First Base, we aim to consistently reduce and hopefully one day, eliminate that environmental cost.
We aren’t saying that we’re perfect, but we are saying that we give a damn and are constantly implementing new ways of working to reduce our environmental impact and actively give back.
How you ask?
Let us tell you.
Plastic is a killer... literally so we made the conscious choice to move away from traditional plastics in our packaging way back in 2015. We are stoked to be able to say that all of our poly bags are made from D2W biodegradable plastic, which will degrade completely within 3-5 years and leave no harmful traces in the environment.
Read up about D2W here.
We ditched using recycled paper satchels for our ecommerce parcels to compostable satchels that are tougher, waterproof and flexible. Made from renewal plants and PBAT they not only deliver your gear safely to you but they're super eco-friendly!
You can read up about these epic satchels here.
While we were at it, we also moved over to recycled paper for all our swing tags, invoices, care cards and even the string on our swing tags.
So, you can close the loop and recycle your entire order. Hell yeah!
As an independent brand we don’t always have easy access to sustainable fabrications or production options, however we are committed to producing in the most sustainably focused way we can, which is why we strive to work with factories and mills that are committed to zero waste.
Throughout the garment production process there is a level of yarn and fabric wastage that occurs, and our factories seek to reuse, recycle or repurpose this ‘wastage’ so that it doesn’t end up in land fill. This is a huge win on the front end of the production line.
We love a classic white tee, so it was a no brainer for us to make the switch to 100% certified organic cotton.
The cotton we use is grown in Indore, India and exported in its’ raw form to China where it is then spun into yarn. It is then inspected & assessed according to the Global Organic Textile Standard (GOTS) & certified by the Control Union Certifications. This helps to ensure complete transparency and quality in our production cycle.
Organic Cotton is something that we believe in, not only does it use less water in its growing process, it eliminates the harmful chemicals and toxins associated with regular cotton. We believe that these benefits are valuable to the long-term health of our environment and our farmers.
In addition to using organic cotton, all of our coloured basics use GOTS dyes and inks, so you can shop our gear knowing that you’re supporting a product that is legit.
FOR EVERY FOR EVERY TEE + TANK USING ORGANIC COTTON:
3.8KM OF EMISSIONS
AVOIDED
45.2 DAYS OF LED BULB ENERGY SAVED
82.9 DAYS OF
DRINKING WATER SAVED
We are stoked to be able to deliver a selection of high-performance activewear in a variety of recycled fabrications.
By utilizing innovative recycled fibres that are made from products containing nylon that have reached the end of their days, we are able to offer 78% recycled nylon activewear that fits like a second skin and offers up all the same high performance properties as it's non-recycled counterparts, without the environmental impact.
So not only does our activewear do good things for your workout and street cred, it’s doing good for the environment too. Yew!
FOR EVERY LEGGING USING
RECYCLED NYLON:
20.1KM OF EMISSIONS AVOIDED
29.4KG OF PLASTIC WASTE RECYCLED
3.3 DAYS OF DRINKING WATER SAVED
This epic plant grows in tropical climates and is super hardy, not needing pesticides or herbicides to grow well. It is one of the fastest growing plants and once harvested it can replenish itself within a year. Pretty cool right?
It’s produced without the use of toxic chemicals & no polluting residues remain in the cloth when it finally wears out.
There are so many benefits to wearing bamboo, it’s breathable & thermo regulating, a natural UV protectant, completely biodegradable and antibacterial.
Not to mention it’s soft as f*ck which is just one of the many reasons it's an important part of our product line up.
Evolving our meaning of sustainable fashion and our commitment to reduce waste, we are stoked to release our latest [ Made To Order ] capsule. This lifestyle capsule means exactly as it sounds, designed with wardrobe essentials in mind and delivering a little more of a personal approach to shopping, each piece will be produced by order only, which means you buy now and receive later. It's a service that operates precisely the opposite of pretty much how every person across the globe have been programmed to shop.
We believe that the anticipation of a delivery of a considered purchase only adds to the enjoyment and appreciation of the piece when it does arrive.
At First Base - it’s a lifestyle. Which is why last year we began partnering with other like-minded brands to bring you an edit of products that can help you live your best life.
From our Wellness edit, through to our Beauty products and thoughtful accessories, sustainability is at the forefront of our minds. The hand selected brands you will find in our store and online are there because they are picking up what we are putting down. We’re pretty sure you’re going to vibe them as much as we do.
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